Mother Social is composed of experienced, collaborative, free-thinking individuals who come to work every day with a no BS approach to digital marketing. We bridge strategy and storytelling to create custom campaigns with tangible results.
About Us
Genny Agnew
Genny has worked in the entertainment industry for 17 years - beginning her career as a publicist at Sony, EMI then Warner Music. Later she transferred to managing Influencers in 2014 before joining a global social agency in NYC, where she headed up the Talent and Influencer division
Working with an impressive portfolio of celebrities and influencers from multiple sectors, Genny has helped brands such as Travel & Leisure, Afterpay, GoGo SqueeZ, NYFW, and Cash App amplify their marketing campaigns.
Outside of the marketing world, Genny volunteers at Give Kids the World and Pet Alliance. She is a dog lover and fosters dogs often.
Mandi Baker
An influencer expert, global marketer, and creative leader, Mandi brings more than 15 years of experience building world-class influencer strategies for both established brands and emerging companies. Her deep understanding of the creator economy spans everything from high-impact micro-campaigns to large-scale activations.
Known for her thoughtful, hands-on approach to partnerships, Mandi creates campaigns that deliver meaningful results while fostering long-lasting relationships between brands and talent.
When she’s not Mothering, you’ll find Mandi traveling with her family, getting her shakes on the Megaformer and unwinding with a well-earned martini.