Mother Social is composed of experienced, collaborative, free-thinking individuals who come to work every day with a no BS approach to digital marketing. We bridge strategy and storytelling to create custom campaigns with tangible results.
About Us
Genny Agnew
Genny has worked in the entertainment industry for 17 years - beginning her career as a publicist at Sony, EMI then Warner Music. Later she transferred to managing Influencers in 2014 before joining a global social agency in NYC, where she headed up the Talent and Influencer division
Working with an impressive portfolio of celebrities and influencers from multiple sectors, Genny has helped brands such as Travel & Leisure, Afterpay, GoGo SqueeZ, NYFW, and Cash App amplify their marketing campaigns.
Outside of the marketing world, Genny volunteers at Give Kids the World and Pet Alliance. She is a dog lover and fosters dogs often.
Mandi Baker
An accomplished influencer expert, writer and global marketer, Mandi has over 12 years experience creating world-class influencer strategies for both seasoned and burgeoning companies. Her impressive understanding of the influencer industry encompasses everything from seasonal micro-campaigns to leading events at New York Fashion Week.
Mandi takes pride in a personalized approach to partnerships resulting in long lasting, successful campaigns for both clients and talent. When she’s not Mothering, Mandi enjoys traveling with her family and getting her shakes on the Megaformer.